How to rank on google
Creating a website seems easy enough when you have a grand idea and a big picture in your head of how it should all work out. You probably thought as long as you followed all the rules and did your best, your website would rank in search results and you would be on your way to success. But then reality hit and none of these things happened! Suddenly the big picture you had seems to get smaller and smaller. What could be the problem – aside from Google’s plain dislike for your website of course.
To rank on Google, there are practices and strategic steps to follow. Thankfully, you don’t have to fret about what they are because I have put them together right here for your consumption. Dig in and thank me later.
Google ranking algorithm
Google makes the rules here when it comes to SEO practices, ranking, and pretty much any use of their webspace. So, the existence of a ranking algorithm you should be informed about is not surprising. The thing about this algorithm is that it changes frequently. In fact, according to Moz, Google makes 500-600 changes a year with its ranking algorithm. You might expect to be notified of these changes but think about it – 500 to 600 is a bit too much to be notified each time.
However, Google does make announcements for MAJOR changes and while this is helpful, the other changes web owners don’t know about seem to account for more. Studies show that 40% of marketers believe that these changes are the biggest obstacles to their SEO success.
This basically means it’s important for you to stay updated on these changes. This might seem impossible but thanks to available resources, it can be done. Check out Moz’s Google Algorithm Change History, Webmaster Central, and The Webmaster. These are great resources for checking updates or changes on Google ranking algorithm.
Check your current ranking and keywords
To begin to overturn the situation you need to know exactly where you stand. There are two easy enough ways to do this:
- Use SERPs.com to access your current rank. Type in your keyword along with your site’s URL
- You can check Yahoo results by narrowing down searches to local rankings by ZIP code or city.
This first assessment should present you with the following information:
- Your site’s rank in search engines for the keyword in question
- The page on your site that is first seen in search results containing the keyword
- Your cost per click for the keyword
- Average monthly searches
Seeing this information might just be your ‘aha!’ moment but don’t get too excited yet, this only still the first steps.
Find the keywords to rank higher
If there’s anything the report above shows you, it’s that there is room for improvement in your keywords and ranking. You know which keyword you ‘rank’ for but what about those that can help you go higher?
The features you should be looking out for to help you choose the keywords you need to rank higher include:
- Keywords that already drive the most traffic
- Keywords with high search volume
- Keywords that have low keyword difficulty (KD) scores
- Keywords that can translate into revenue
When you find these keywords, note them to employ in your ranking strategy.
Spy on your competitors
There’s no shame here. If your competitors are ahead of you, you need to know what they are doing that makes them so popular with Google ranking algorithm. Use a tool like Google Keyword Planner to get an accurate report on your competitor’s keyword targets.
Type in your ranking competitors URL, click on get ideas and then keywords ideas. The planner will show you the keywords your competitor is targeting and you can get to work on them.
Improve content with keyword analysis
After discovering the best keywords people search for on Google, you can incorporate them into your web content. This can happen in various ways, starting with blog posts and other content on the website. Use the keywords to create on-page SEO content that offers value to readers and will become relevant in search rankings.
Use proper keyword practices like placing the keywords naturally in the content and as close to the beginning as possible.
Optimize your title tags for on-page SEO with the following tips:
- Don’t use all CAPS titles
- Don’t keep default title tags like ‘product page’ that mislead the search engine into assuming that you have duplicate content.
- Always put the most unique and important keywords first.
- Think value by writing great and informative content visitors can’t help but read. Slip in the keywords and suggest sharing the content on social platforms.
These steps are like seeds been planted and expected to grow. But of course, if the soil isn’t fertile there would be no growth. So aside from finding the best keywords and putting them to work for Google ranking, your website must be set up to allow these changes work. Start by checking your website speed. A slow website has very little chance of gaining a high search position, in fact it contributes to making your ranking strategies ineffective. In addition, it will also influence your ability to convert clients because web users are not known for patience.
Tools to help you check your site speed are:
- Web Page test
- Google Page Speed Insight
- Website Speed Test
Next, ensure your website is mobile-friendly. According to Smart Insights, there are more mobile searches than desktop searches. If your website is not mobile-friendly, it’s time to fix that. Use services like Mobify and Duda Mobile.
- Track and Repeat
After doing all of this, you need to know that your efforts are yielding results right? Track your keywords and ranking with suitable tools like Ahrefs Rank Tracker.
When you observe progress for one keyword, go back and start the process again to rank for other keywords. Keep tracking your progress and in time you will see amazing results.